Google has made a fundamental change to the way it ranks websites. Over the past three years, Google has been placing increasing emphasis on localized and personalized search results. This week, the search engine moved from being a general search engine to being an almost entirely local search engine.

Google is now rewarding locally based businesses who take advantage of the Google Places mapping program. Dave Davies of Beanstalk-Inc. and I covered the topic on our WebmasterRadio.FM program Webcology earlier today in an episode titled, “Google Places Incorporated into Organic SERPs” (Link leads to podcast)

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