Author Archive

Is Medium the next big thing? With a very limited preview, I try to find out.

August 16, 2012

It’s no surprise I (heart) ‘the interwebs’. It’s my life’s work, my passion, and my fun. I’m not always keen about certain aspects of it, though: our complete lack of privacy and willingness to forfeit it are my most common complaints about social media. But I’m from a time before the internet: when you had […]

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Common SEO Mistakes for Small Businesses, and How to Avoid Them

August 7, 2012

SEO is a complicated issue for many small businesses. A lot of owners approach me looking for help, but due to time or financial constraints, can’t afford a consultant. I get that; having come from a start-up background, I am empathetic to the complications that arise from entrepreneurship. Having said that, here is some straightforward […]

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The Eyes Have You

July 11, 2012

In this day and age, is there any point in pretending we can quit Facebook or Google? For the 99.998% of the population that didn’t notice, Facebook quietly launched their latest application, Brave New World “Find Friends Nearby”. Basically, when you’re at your next party, you can jump on your Android phone and log into […]

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Too Long; Didn’t Listen (TL;DL): The Gist of Webcology #203 – With DuckDuckGo founder Gabriel Weinberg

June 28, 2012

This week, Webcology was able to snag the affable and thoroughly knowledgably Gabriel Weinberg, founder of everyone’s favourite dark horse search engine, Duckduckgo.com. Joining co-hosts Jim Hedger and Dave Davies for 40 minutes, Gabriel was kind enough to answer any question that was thrown in his direction. The following are some of the questions and […]

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Navigating Content in a Post Penguin World

May 14, 2012

What clients need to understand about producing their own quality content. Some small businesses or start ups can’t afford to hire a content creator – and that’s not a problem. SEOs are happy if a client produces their own content, but people who don’t understand SEO are all asking the same questions: Why can’t I […]

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Webcology Episode #195: Google Penguin and Panda Updates; SMX Toronto 2012 Recap

May 3, 2012

Google Penguin and Panda Updates; SMX Toronto 2012 Recap May 3, 2012 Jim and Dave discuss the Google Penguin and Panda Updates with Michael David, the author of WordPress 3.0 Search Engine Optimization. Jim recaps the highlights from SMX Toronto 2012. Podcast: Play in new window | Download

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Webcology Episode #194: YummyMummyClub; Parked Domain Pages; Inbound Link Counts

April 19, 2012

YummyMummyClub; Parked Domain Pages; Inbound Link Counts April 19, 2012 We learn about the YummyMummyClub.ca as we speak with journalist, TV personality, former MuchMusic VJ, writer and composer Erica Ehm. Topics this week also include watching Your Inbound Link Counts; whether Google is going after Parked Domain Pages; and how Toronto’s Village Idiot Mayor got […]

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Webcology Episode #193: Facebook buys Instagram: Good or Bad for the IPO; Yahoo Layoffs and Reorganization

April 12, 2012

Facebook buys Instagram: Good or Bad for the IPO; Yahoo Layoffs and Reorganization April 12, 2012 Dave and Jim discuss whether or not Buying Instagram before the IPO was a Good or Bad to Buy for Facebook; if a Pinterest acquisition is a likely next step; and what CEO Scott Thompson plans for Yahoo’s reorganization […]

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Webcology Episode #192: Unnatural Links; Deindexing Blog Networks; 50 New Google Search Changes

April 5, 2012

Unnatural Links; Deindexing Blog Networks; 50 New Google Search Changes Airdate: April 5, 2012 A general news show in which Jim and Dave discuss: Google Cracking Down on Unnatural Links, Deindexing Blog Networks; New Yahoo CEO Scott Thompson sweeps out 2,000 employees in purge; Breaking Down 50 New Google Search Changes. Podcast: Play in new […]

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