Author Archive

Webcology Podcast #147 – The Top 5 Things You Should Know About Google Adwords

April 14, 2011

The Top 5 Things You Should Know About Google Adwords Air Date: April 14, 2011 Jim and Dave interview the brilliant Laura Thieme. Laura will talk about Integrated SEO & PPC Tactics, Top 5 Things You Should Know about Google Adwords to Save Money & Increase ROI, The Importance of Trend Analysis, PANDA and much […]

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Webcology Podcast #146 – Better Ads in Gmail, Panda Update and Search 3.0

April 7, 2011

Better Ads in Gmail, Panda Update and Search 3.0 Air Date: April 7, 2011 Jim and Dave ponder these topics: Does Google have moles in other large Tech firms? Panda update promoting big brand sites, Better ads in Gmail, Search 3.0 and Epsilons Security Breach Exposes Troubling Trend.

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Webcology Podcast #145 – Google +1 Button; SEO is Not Dead

March 31, 2011

Google +1 Button; SEO is Not Dead Air Date: March 31, 2011 Google announces its own rival against the Facebook Like buttons, the +1 button. It launches as part of Google’s search engine, allowing you to “+1″ the search results and ads that you like. And in a few months, it’ll be arriving at a […]

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Webcology Podcast #144 – Michael Mire and Peter Prestipino

March 18, 2011

Michael Mire and Peter Prestipino Air Date: March 18, 2011 Jim and Dave talk with Michael Mire, Co-Founder of Get Me Listed, a local marketing analytics platform for Business and SEO Professionals. They also talk to Peter Prestipino editor in chief of Website Magazine, and his new book Web 360: The Fundamentals of Web Success.

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Webcology Podcast #143 – Google Farmer (aka Panda) Aftermath

March 11, 2011

Google Farmer aka Panda Aftermath Air Date: March 11, 2011 Jim and Dave uncover new Information From Google coming out of SMX West 2011, plus Christian Wilson introduces us to asocialsearch, which lays a directory of companies which include Facebook, Twitter, Linkedin, Youtube, Meetup, Blogs and 4square pages.

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Webcology Podcast #142 – Link Building with Rand Fishkin, Google Anti-Trust Investigation

February 18, 2011

Link Building with Rand – Google Antitrust Investigation Air Date: February 18, 2011 Jim and Dave analyze the JCPenney SEO controversy, plus The Texas attorney general is leading an antitrust investigation of Google wants to know how Google determines the prices for its AdWords paid search advertising program and how sites are ranked in Google’s […]

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Webcology Podcast #141 – Google Marketing Executive Missing in Egypt

February 3, 2011

Google Marketing Executive Missing in Egypt Air Date: February 3, 2011 Jim and Dave discuss the disappearance of the Head of Marketing for the Middle East and North Africa for Google, Wael Ghonim, a young Google executive who has vanished among the chaos in Cairo in the middle of civil unrest.

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Webcology Podcast #140 – Conversion Optimization and Sketchy SEO

January 20, 2011

Conversion Optimization and Sketchy SEO Air Date: January 20, 2011 Jim and Dave discuss Conversion Optimization, improving bounce rates and updating websites, plus they discuss Groupon Target Department Stores expansion into Canada. They also discuss a SEORoundtable post that talks about Googles Matt Cutts and JohnMu are forced to out a sketchy SEO company.

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Webcology Podcast #139 – Integrated Marketing

January 13, 2011

Integrated Marketing Air Date: January 13, 2011 Jim speaks with Liana Evans, CEO, and Becky Ryan, COO of LiBeck Integrated Marketing, which provides integrated marketing services that focus on cohesively bringing all marketing channels together.

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Webcology Podcast #138 – Internet Marketing Year in Review 2010

December 30, 2010

Internet Marketing Year in Review 2010 Air Date: December 30, 2010 New Technology, Mobile Paid Ads, Changes Predicted to come among one of the major search engines as Jim and Dave give their Internet Marketing Year in Review with a look into 2011.

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