If you’re active in Social Media and interested in measuring your performance using a variety of social applications, then you’ve no doubt looked up your Klout Score. Klout and similar tools attempt to measure and quantify how effective individuals are using all the different social tools. By applying these various interactions across various applications to […]

Once again, I’m thrilled to be participating on behalf of Digital Always Media in the latest on-line  conference series “SEO WebConference 2012”. This series of live 1 hour guest lectures has been taking place since August 3 and I’ll be speaking on Wednesday August 29th on “Web Analytics for SEO“. What I love about participating […]

A popular and often self-proclaimed title commonly used to define individuals “in the know” is the word guru. The word congers up a variety of images ranging from an old man sitting on a mountain top with the answers to the meaning of life to a person who has spent a lifetime in their chosen field learning […]

To all our friends in the Dallas Fort Worth area. Tomorrow July 17 at 12:35pm I’m (Alan K’necht) being interviewed on 660 KSKY on the show Everything Internet. Not sure if I’ll be on right at 12:35 but sometime before 1:00pm. During my 10-15 minute interview, I’ll be discussing SEO and search marketing in general. […]

My partner at Digital Always Media (DAM), Jim Hedger, and I are fond of debating the pros & cons of the “cloud”. The “Cloud” is that magical area in cyberspace that no-one can clearly define except to say “you know we store it on the cloud”. To be technical the “cloud” is a collection of […]

As part of Digital Always Media’s partner Alan K’necht ongoing promotion of his book The Last Original Idea, he is a featured guest on an upcoming Shindig.com event this Thursday June 28th 6pm-7pm Eastern. He’ll be focusing his thoughts primarily on social media marketing campaigns and how organization can measure if their social marketing efforts […]

For years clients and friends have always asked for the key to successful Internet marketing campaigns. And with Social “Media” Marketing, coming on strong; once again I’m being hounded for the secret to successfully developing and launching a social marketing campaign (note I do use the phrase social media marketing as social marketing is all […]

Live coverage of mediabistro’s Socialize: Monetizing Social Media event in Toronto. Blogging starts on Friday January 27, 2012 at 8:45am Special thanks to live-blogger Gardenia Flores, Digital Strategy & Content Manager, ICACanada.ca Keep up as well on Twitter by following the hashtag #SocializeConf Feel free to ask speakers questions via the hashtag #SocializeConf as well.

Alan’s two conference addresses were well received and rave reviews. His first address was a presentation of how to measure the effectiveness of a social marketing campaign (a marketing campaign that uses a variety of 1 or more social media tools). The twitter stream from pubcon was flooded with many atteendees tweeting out sound bytes […]

It’s been a busy month for Alan. Off to his fourth conference or speaking engagement in three weeks, Alan is in Las Vegas this week, speaking at Pubcon about how to measure success in social media engagements. If social media credibility could be measured by the mile, Alan would be a serious 1%’er. In the […]