Nov 11
11
Alan’s two conference addresses were well received and rave reviews.
pubcon: Convergence of Analytics & SEO
His first address was a presentation of how to measure the effectiveness of a social marketing campaign (a marketing campaign that uses a variety of 1 or more social media tools). The twitter stream from pubcon was flooded with many atteendees tweeting out sound bytes of his words of wisdom plus his session was covered by five different live bloggers.
Some of the more tweets included:
“#PubCon @aknecht is doing a fantastic preso on measurement tools in SM. Wooot! Way to tie history and Analytics!” – @lyena
“@aknecht toolbox: kout, twittalyzer, peerindex, webtrends, radian6, trackur, raven – used for their INTENT #pubcon” – @marydelaney11
“Scoring tools measure how big the fish is in its pond ie Klout, Peer Index etc #pubcon via @aknecht” – @schachin
“When using your scoring tools measure how successful you are in your pond, don’t compare. Think purpose, why #pubcon @aknecht” – @schachin
“Does it really matter if #JustinBieber has a 100 #Klout when he only influences little sixteen year old girls? #touche via @aknecht #PubCon” – @KelseyLibert
“@aknecht dishing out some great info in the analytics session. #pubcon” – @rehor
“#PubCon Facebook fans – what is your cost per fan acquisition? Important for your FB ad spend success measurements. @aknecht” – @leyna
“Tag your posts and tweets with your unique analytics code. Bitly is your measurement friend. @aknecht #PubCon” – @wrightimc
“@aknecht build campfires, not forest fires. control the WOM/community #pubcon” – @marydelaney11
The live blogging post can be found at:
blog.search-mojo.com by Janet Drisco Miller
Bruce Clay Inc. Blog by Jessica Lee
Outspoken Media Blog by Lisa Barone
Search Engine Journal by Ryan Jones
The Crossing of Marketing & IT by Elmer Boutin
His second session at Pubcon was an organic SEO site review clinic where he was teamed up with two other SEO experts Steve Plunkett and Lorne Barker. This session was moderated by Michael Martin. In the words/tweet of one of the attendees in attendance
“Site reviews with @googleandblog @steveplunkett @aknecht @lorenbaker is the best session at #PubCon!” – @kariebarrett
Once again Alan demonstrated that he brings not only a wealth of knowledge to events that he speaks at, but aso an effective way of presenting the material that not only educates the attendees but also entertains them. Contact Digital Always Media to find out how you can have Alan speak at your next event.
