Webcology Episode #170: Social Media Policies

Social Media Policies
Air Date: October 13, 2011

News Fun: RIM may face claims as operators refund Blackberry customers and The “Google Doesn’t Get Platforms” family intervention memo.

Later, Jim and talk speak with Jure Klepic, a Vancouver, BC-based attorney who specializes in helping companies develop social media policies.

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Webcology Episode #169: Looking Back at the Legacy of Steve Jobs

Looking Back at the Legacy of Steve Jobs
Air Date: October 6, 2011

Looking Back at the Legacy of Apple Co-founder Steve Jobs following his untimely death with Former Apple exec and NoNoyz President David Szetela.

We also discuss linkbuilding and the Search Marketing Anatomy with Aaron Anders, co-founder and CEO of Slingshot SEO.

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Webcology Episode #168: BusinessWire Receives US Patent on Automated SEO

Business Wire Receives U.S. Patent on Automated SEO Process
Air Date: September 29, 2011

Business Wire, a company operated by Warren Buffet and Berkshire Hathaway, has been awarded a U.S. patent for the technological process of optimizing and distributing press releases to maximize their ability to be found and tracked in the search engines. Jim and Dave discuss the implications.

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Webcology Episode #167 – Recent Facebook Changes: Pros and Cons Roundtable

Recent Facebook Changes: Pros and Cons Roundtable
Air Date: September 22, 2011

Interesting News Any Time You Visit, New Safety Tools Launch, Improved Friend Lists and now the TimeLine, a social utility that connects people with friends and others who work, study and live around them. Jim and Dave welcome guests panelists Kristine Schachinger and Miranda Miller to discuss the recent changes to Facebook.

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Webcology Episode #166 – Expanding Internet Marketing to Asian Markets

Expanding Internet Marketing to Asian Markets
Air Date: September 15, 2011

Expanding Internet Marketing to Asian Markets with David Temple, Global CSMB Search Lead for Dell. David discusses if Bing has helped to carve a path into China for western businesses, whatever became of Yahoo and Alibaba and search results with Baidu and Google.

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K’necht Donates Portion of Book Revenues to Leukemia & Lymphoma Society

Digital Always Media partner Alan K’necht Helps 6 Year Old Leah Raise $20,000 for The Leukemia & Lymphoma Society of Canada
Just over a year ago, Leah (at the age of 5) was diagnosed with Leukemia and a big part of the reason she is still with us today is because of organizations like The Leukemia & Lymphoma Society of Canada. Leah is the daughter of DAM’s partner Alan K’necht cousin.
In support of  The Leukemia & Lymphoma Society of Canada on Saturday October 15th Leah and her family will be participating in their first charity event, Light The Night Walk. They will be walking in honour of Leah’s courageous battle. They have set a goal for their team (Leah’s helpers) to raise $20,000. As of writing this, the have already raised $3,571.00!
While K’necht won’t be able to join them in this event, he is throwing his support to them in every way he can. This includes donating $0.50 for each copy of his award winning book (2010 Readers Choice Small Business Book Awards) “The Last Original idea – A Cynic’s view of Internet Marketing” sold on Amazon between now and October 14, 2011 to Leah’s fund raising efforts. This includes both the traditional paper version and the Kindle version of the book.
This donation is in addition to the book’s initial pledge to donate 10% of the its profits to the Toronto Seals Special Olympics Swim Club.
To help support this important cause order a copy of the book today by simply visiting any Amazon website and placing your order or click one of the following links:
Amazon.com
Amazon.ca

If you’d like to personally support Leah and her efforts you can sponsor her team as well by clicking on the following link and then choosing a team member to sponsor. You have to sponsor a member of the team, you can’t just sponsor the team itself: http://my.e2rm.com/TeamPage.aspx?teamID=225954&langPref=en-CA

For more information on “The Last Original Idea” or to download a sample chapter visit http://thelastorginalidea.com
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Webcology Episode #165 – Google Acquires Zagat; Yahoo CEO Fallout

Google Acquires Zagat; Yahoo CEO Fallout
Air Date: September 8, 2011

Google has acquired Zagat, one of the most well-known names in restaurant reviews, in a move to improve its local and mobile products. Also, fall out from Yahoo!’s abrupt termination of now-former CEO Carol Bartz.

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Webcology Episode #164 – Content Creation Now and Going Forward Part 2

Content Creation Now and Going Forward Part 2
Air Date: September 1, 2011 (part 2 of 2)

This roundtable discussion with guests Jill Whalen, Garry Pryzklenk, Thom Craver and Miranda Miller concludes with where content/SERPs are going in 2012 via mobile, local, segmented SERPs, etc… They discuss what to expect in 2012 environment and how to create the SERPs, social, display, and additional content going forward.

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Webcology Episode #163 – Content Creation Now and Going Forward Part 1

Content Creation Now and Going Forward Part 1
Air Date: September 1, 2011 (first of 2 parts)

Guests Jill Whalen, Garry Pryzklenk, Thom Craver and Miranda Miller define content in terms of social, video, image, text, tweets, etc. In this roundtable discussion, they get into how webmasters can deal with various types of content and types of search/searchers. They also discuss social media departments and content in different venues.

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Webcology Episode #162 – Steve Jobs Resigns as Apple CEO; Bing SEO Fundamentals; Google Multi-Channel Funnels

Steve Jobs Resigns as Apple CEO; Bing SEO Fundamentals; Google Multi-Channel Funnels
Air Date: August 25, 2011

In the news, Steve Jobs Resigns as Apple CEO; Bing Gives a List of 18 SEO Fundamentals. Guest Thom Craver discusses Google Multi-Channel Funnels and how we can discover untapped opportunities in your conversion path. We also welcome Michael Mire of GetMeListed.net.

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