Social Media Policies
Air Date: October 13, 2011
News Fun: RIM may face claims as operators refund Blackberry customers and The “Google Doesn’t Get Platforms” family intervention memo.
Later, Jim and talk speak with Jure Klepic, a Vancouver, BC-based attorney who specializes in helping companies develop social media policies.
Looking Back at the Legacy of Steve Jobs
Air Date: October 6, 2011
Looking Back at the Legacy of Apple Co-founder Steve Jobs following his untimely death with Former Apple exec and NoNoyz President David Szetela.
We also discuss linkbuilding and the Search Marketing Anatomy with Aaron Anders, co-founder and CEO of Slingshot SEO.
Business Wire Receives U.S. Patent on Automated SEO Process
Air Date: September 29, 2011
Business Wire, a company operated by Warren Buffet and Berkshire Hathaway, has been awarded a U.S. patent for the technological process of optimizing and distributing press releases to maximize their ability to be found and tracked in the search engines. Jim and Dave discuss the implications.
Recent Facebook Changes: Pros and Cons Roundtable
Air Date: September 22, 2011
Interesting News Any Time You Visit, New Safety Tools Launch, Improved Friend Lists and now the TimeLine, a social utility that connects people with friends and others who work, study and live around them. Jim and Dave welcome guests panelists Kristine Schachinger and Miranda Miller to discuss the recent changes to Facebook.
Expanding Internet Marketing to Asian Markets
Air Date: September 15, 2011
Expanding Internet Marketing to Asian Markets with David Temple, Global CSMB Search Lead for Dell. David discusses if Bing has helped to carve a path into China for western businesses, whatever became of Yahoo and Alibaba and search results with Baidu and Google.
If you’d like to personally support Leah and her efforts you can sponsor her team as well by clicking on the following link and then choosing a team member to sponsor. You have to sponsor a member of the team, you can’t just sponsor the team itself: http://my.e2rm.com/TeamPage.aspx?teamID=225954&langPref=en-CA
Google Acquires Zagat; Yahoo CEO Fallout
Air Date: September 8, 2011
Google has acquired Zagat, one of the most well-known names in restaurant reviews, in a move to improve its local and mobile products. Also, fall out from Yahoo!’s abrupt termination of now-former CEO Carol Bartz.
Content Creation Now and Going Forward Part 2
Air Date: September 1, 2011 (part 2 of 2)
This roundtable discussion with guests Jill Whalen, Garry Pryzklenk, Thom Craver and Miranda Miller concludes with where content/SERPs are going in 2012 via mobile, local, segmented SERPs, etc… They discuss what to expect in 2012 environment and how to create the SERPs, social, display, and additional content going forward.
Content Creation Now and Going Forward Part 1
Air Date: September 1, 2011 (first of 2 parts)
Guests Jill Whalen, Garry Pryzklenk, Thom Craver and Miranda Miller define content in terms of social, video, image, text, tweets, etc. In this roundtable discussion, they get into how webmasters can deal with various types of content and types of search/searchers. They also discuss social media departments and content in different venues.
Steve Jobs Resigns as Apple CEO; Bing SEO Fundamentals; Google Multi-Channel Funnels
Air Date: August 25, 2011
In the news, Steve Jobs Resigns as Apple CEO; Bing Gives a List of 18 SEO Fundamentals. Guest Thom Craver discusses Google Multi-Channel Funnels and how we can discover untapped opportunities in your conversion path. We also welcome Michael Mire of GetMeListed.net.