2 Hour Year End Special: Internet Marketers Year in Review 2011 Roundtable Part 1

Air Date: December 22, 2011

Internet Marketers Year in Review 2011 Roundtable with panelists:

• Rand Fishkin (CEO and Co-Founder, SEOMoz),
• Kristine Schachinger (Founder/Consultant SitesWithoutWalls.com),
• Terry Van Horne (Partner of Reliable SEO and SEO Training Dojo),
• Miranda Miller (Search Engine Watch Journalist), and
• Mike Grehan (Global VP Content, Search Engine Watch ClickZ, SES Conference and Expo)

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 Google Asked to Block Embarrassing Results, AdWords Remarketing

Air Date: December 16, 2011

Former Formula One President Max Mosley is hoping legal action will force Google to block search results linking him to an alleged Nazi-themed tryst with several women. Jim thinks he’s a dork and takes a few minutes to say exactly that.

Jim and Dave also discuss AdWords remarketing and video from Matt Cutts addressing how good sites that don’t know about SEO rank well.

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Fun With Facebook, Cyber-week Revenue, Facebook Avoidance

Air Date: December 8, 2011

• Facebook hack reveals Zuckerberg’s private images
• Cyber week breaks 4 records. Online sales approach 6 billion dollars
• Jim, reveals the results of a social media experiment where he stayed off of Facebook for a whole week.

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Tech and Marketing Strategies for Video

Air Date: December 1, 2011

• Jim and Dave discuss Tech and Marketing Strategies for Video with with Jake Athey from Vitomy.com and Greg Jarboe from SEO-PR
• Also, US judge orders all search engines, social networks to de-index seized websites
• Google, Microsoft, Yahoo, ISPs, All Served With Streaming Site Blocking Demand

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Stop Online Piracy Act; Skywire Media Mobile Solutions

Air Date: November 17, 2011

Google, Yahoo and Facebook are joined together in opposition of the Stop Online Piracy Act (SOPA) which could radically alter how the Internet operates by giving US law enforcement the ability to shut down websites containing any pirated content.

Jim and Dave also speak with Nicole Hurley, Sales Executive at SkyWire Media, Inc, a mobile solutions provider heavily involved with the Hospitality industry and more specifically gaming.

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Alan’s two conference addresses were well received and rave reviews.

pubcon: Convergence of Analytics & SEO

His first address was a presentation of how to measure the effectiveness of a social marketing campaign (a marketing campaign that uses a variety of 1 or more social media tools). The twitter stream from pubcon was flooded with many atteendees tweeting out sound bytes of his words of wisdom plus his session was covered by five different live bloggers.

Some of the more tweets included:

“#PubCon @aknecht is doing a fantastic preso on measurement tools in SM. Wooot! Way to tie history and Analytics!” – @lyena

“@aknecht toolbox: kout, twittalyzer, peerindex, webtrends, radian6, trackur, raven – used for their INTENT #pubcon” – @marydelaney11

“Scoring tools measure how big the fish is in its pond ie Klout, Peer Index etc #pubcon via @aknecht” – @schachin

“When using your scoring tools measure how successful you are in your pond, don’t compare. Think purpose, why #pubcon @aknecht”  – @schachin

“Does it really matter if #JustinBieber has a 100 #Klout when he only influences little sixteen year old girls? #touche via @aknecht #PubCon” – @KelseyLibert

“@aknecht dishing out some great info in the analytics session. #pubcon” – @rehor

“#PubCon Facebook fans – what is your cost per fan acquisition? Important for your FB ad spend success measurements. @aknecht” – @leyna

“Tag your posts and tweets with your unique analytics code. Bitly is your measurement friend. @aknecht #PubCon” – @wrightimc

“@aknecht build campfires, not forest fires. control the WOM/community #pubcon” – @marydelaney11

The live blogging post can be found at:

blog.search-mojo.com by Janet Drisco Miller

Bruce Clay Inc. Blog by Jessica Lee

Outspoken Media Blog by Lisa Barone

Search Engine Journal by Ryan Jones

The Crossing of Marketing & IT by Elmer Boutin

His second session at Pubcon was an organic SEO site review clinic where he was teamed up with two other SEO experts Steve Plunkett and Lorne Barker. This session was moderated by Michael Martin. In the words/tweet of one of the attendees in attendance

“Site reviews with @googleandblog @steveplunkett @aknecht @lorenbaker is the best session at #PubCon!” – @kariebarrett

Once again Alan demonstrated that he brings not only a wealth of knowledge to events that he speaks at, but aso an effective way of presenting the material that not only educates the attendees but also entertains them. Contact Digital Always Media to find out how you can have Alan speak at your next event.

Flash is DEAD, HTML5, Ad-tu Google, Panda Problems, Yahoo!
Air date: November 10, 2011

• Adobe will no longer continue to develop a Flash player for mobile. Webmasters should learn and concentrating on HTML5
• Google To Start Penalizing Sites for Too Many Ads
• An Elegant Solution to Panda problems with Fresher Results
• Should Amazon Buy Yahoo?

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Alan K'necht's Keynote at at Dublin City University

It’s been a busy month for Alan. Off to his fourth conference or speaking engagement in three weeks, Alan is in Las Vegas this week, speaking at Pubcon about how to measure success in social media engagements.
If social media credibility could be measured by the mile, Alan would be a serious 1%’er. In the past three weeks, he’s traveled from Socialize West in San Francisco to the DCU Search and Social show in Dublin Ireland and this week, to Las Vegas for Pubcon.

On Thursday, Alan is part of the Convergence of Online Marketing and Analytics panel with Tom Critchlow. Moderated by Mark Knowles, the session starts at 10:15 in Salon E.  Later that afternoon, Alan will be holding a book signing for his first book, “The Last Original Idea – A Cynic’s View to Internet Marketing”.

Over the past few weeks, Alan has distilled his thoughts on the analytics of social media down to three important points he hope people take away from the sessions he’s spoken on:

1. Social Media is a tool and each social media profile rests on a platform built with specific marketing tools. We need to measure is the success of Social Marketing across a number of platforms. Stop grouping the myriad of social media platform into one bundle. To be socially successful, you need to measure the importance and success of each platform in your social marketing efforts differently.
2. Don’t rely on scoring tools such as Klout, PeerIndex, Twitalyzer, etc… to compare youre score to anyone else’s. Scoring tools can be used to measure how well you are doing in achieving your goals using different collections of social media platforms they attempt to score.
3. People have been social since the earliest days of humanity. Methods of measuring social success started shortly thereafter. Stop trying to reinvent methods of measurement and take a look back in history to apply time tested methods of measuring social success. (Hint: It’s simply a larger community.

Here’s an analogy. 100 years ago, a hammer looked very much like a hammer looks today but think about how a hammer looked 1000 years ago and 5000 years ago. The look has changed but the function hasn’t. Hammers continue to drive nails into wood and shape metal into elegant and functional form, as hammers have always done. The analogy describes how everyone needs to look at their set of social marketing tools, define the goals and objectives and then measure how many nails are driven using an elegant profile as a platform. In the end, it’s simply a hammer. Hammers follow the rules of physics. Social media follows rules first set by our ancestors and refined by every generation since.

If you or anyone you know needs to wrap their minds around social media marketing or need a speaker at your next function, please contact Alan at Digital Always Media.

Google Search Algorithm Gets Fresh Change
Air Date: November 3, 2011

Google announces a new search algorithm change that helps make the search results fresher. Besides for the results being fresher, the results will change for about 35 percent of all searches.

Jim and Dave discuss the implications of this new change as reported in SearchEngineLand.

RIM Evangelists; Google Encrypted Search; Bing CTR Position
Air Date: October 20, 2011

Research In Motion or RIM, losing ground in a market that its BlackBerry smartphone helped to build, is adding developer evangelists in Silicon Valley to change perceptions.

And, SEOs Strike Out as Google Encrypts Signed-in Search Data and Bing Top Position Gets 9.66 percent CTR, Lower Total Page 1 CTR than Google.