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5 Steps to a Successful Social Media Marketing Campaign

Posted by on June 21, 2012 at 3:42 pm

For years clients and friends have always asked for the key to successful Internet marketing campaigns. And with Social “Media” Marketing, coming on strong; once again I’m being hounded for the secret to successfully developing and launching a social marketing campaign (note I do use the phrase social media marketing as social marketing is all […]

Webcology Episode #201: SES Toronto 2012 Observations and ICANN gTLDs Revealed

Posted by on June 14, 2012 at 5:36 pm

SES Toronto 2012 Observations and ICANN gTLDs Revealed Jim offers some SES Toronto 2012 Observations, including how SEOs should plan for Madison Avenue to look to them for help. Jim and Dave also discuss ICANN and the announcement of thousands of new gTLDs. Podcast: Play in new window | Download

Webcology Episode #200: Webcology Reaches 200 Podcasts

Posted by on June 7, 2012 at 5:31 pm

Webcology’s 200th Podcast! Webcology reaches 200 podcasts! Jim and Dave reflect on the news they talked about about over the past five years and on doing five years of radio. Also, Facebook is reportedly testing out controls that would allow users under the age of 13 to participate under parental supervision. The great LinkedIn password […]

Webcology Episode #199: Infographics, Data Visualization and YouTube Comedy Videos

Posted by on May 31, 2012 at 5:27 pm

Infographics, Data Visualization and YouTube Comedy Videos Jim and Dave discuss infographics and data visualization and how much to use them over blog posts or videos. Later, they interview Darryl Lecraw from Fox Hound Digital and SkitforBrains.tv on YouTube Comedy Videos and building an audience on YouTube. Podcast: Play in new window | Download

Webcology Episode #198: FacePalm – The IPO Fallout at Facebook

Posted by on May 24, 2012 at 5:23 pm

FacePalm – The IPO Fallout at Facebook Facebook fallout from Wall Street following its initial public offering. Jim and Dave analyze the past 7 days of declines and discuss the effect on the overall industry. Later, Jim and Dave discuss an article Dave wrote for Search Engine Watch titled Linking to Promote Keyword Clusters. Podcast: […]

Webcology Episode #197 – Facebook Ads and its IPO plus Google Plus et al

Posted by on May 17, 2012 at 4:46 pm

Facebook Ads and its IPO plus Google Plus et al Air Date: May 17, 2012 The day before Facebook launches its long anticipated IPO, Jim and Dave discuss the value of Facebook advertising, why General Motors stopped using Facebook ads, and if GM’s decision will be an indicator of how the Facebook IPO will fare. […]

LiveStream Coverage of #140MTL Conference

Posted by on May 15, 2012 at 10:30 am

Digital Always Media founding partner Alan K’necht is speaking at the #140MTL conference in Montreal today. Speaker presentations are being shared live-time using video sharing service LiveStream. The conference is currently underway. Alan is discussing social media measurement in his solo session, “Measuring a Social Media Fire” at 4:05pm eastern. Tune in to virtually attend […]

Navigating Content in a Post Penguin World

Posted by on May 14, 2012 at 4:31 pm

What clients need to understand about producing their own quality content. Some small businesses or start ups can’t afford to hire a content creator – and that’s not a problem. SEOs are happy if a client produces their own content, but people who don’t understand SEO are all asking the same questions: Why can’t I […]

Alan K’necht quoted in PostMedia Story: Smartphone users more oblivious to others: study

Posted by on May 13, 2012 at 2:11 pm

Alan is a go-to source for PostMedia reporters. This weekend he was quoted in a Canada.com story covering a study from Tel Aviv University on mobile devices and the public space. Smartphone users more oblivious to others: study by, Derek Abma, POSTMEDIA NEWS – May 11, 2012  

Coming to Terms – What is SEO in 2012?

Posted by on May 11, 2012 at 2:21 pm

“What’s in a name? That which we call a rose By any other name would smell as sweet.” Romeo and Juliet (Act II, Scene II) There is a debate running in the SEO [inbound marketing, online marketing, search engine optimization, search marketing, sem, smm, website promotion] sector these days about how we refer to our […]